PR and Sponsorship Services

The International Racing Bureau can provide racecourses, racing organisations, racing sponsors and racing events with a comprehensive service managed by one of the most experienced operators in the sport.

We pride ourselves on delivering a top quality, personal service that is 100% geared to deliver the results that the client wants.

With first-rate media contacts, outstanding writing skills and creative thinking always to the fore, we can devise and implement the ideal plan to promote races and events, drive sales, build and promote a brand or image, handle all aspects of media relations including crisis and reputation management and, for sponsors, maximise their return in every aspect of their racing involvement.


QIPCO British Champions Series/QIPCO British Champions Day (handling all aspects of Racing PR with input into marketing and consumer PR)

Ascot Racecourse (event management and media relations for the Dubai Duty Free Shergar Cup, Ascot’s most successful raceday outside Royal Ascot; also general brochure and marketing copy writing)

Newmarket Racecourses (writing and distributing press releases ahead of major race meetings to generate ticket sales, enhance TV viewing figures and reinforce the Newmarket brand)


Sammy Martin
PR & Events Manager
Mobile: 07590 611 626
Switchboard: 01638 668881